Farm Bureau Insurance is presenting partner of the Detroit Lions High School Coach of the Week program. The program highlights one coach each week throughout high school football season. Winning coaches are selected on the criteria that they best develop players’ character, discipline and football skill, while encouraging player health and safety. Each coach is awarded $2,000 for his school’s football program and becomes a candidate for the Coach of the Year distinction at the end of the season. In 2017, the program awarded $22,000 to high school football programs across the state.