We will pursue partnership relationships with those organizations that complement the Farm Bureau Insurance brand, raise awareness and preference among key audiences, and includes activation strategies for our organization and our agents.

1. Relative cost to exposure
• Sponsorship increases Farm Bureau Insurance exposure and/or reaches the company’s targeted consumers
• Farm Bureau Insurance can leverage the sponsorship
2. Audience targeted to best prospects
3. Relative exposure among the sponsors (authentic ownership & dominance)
4. Other sponsors lift the company’s profile
5. Helps Farm Bureau Insurance achieve its business and marketing objectives
6. Sponsorship includes strong media element to reach a broad segment of target market
7. Sponsorship includes meaningful activation strategies for Farm Bureau Insurance